Marketing

Why No-one Talks to Car Salesmen Anymore

car salesmenDon’t suppose too many people will shed tears at the demise of car salesmen. They haven’t created the best of reputations. But the internet has really dealt them one body blow after another.

Firstly, buying cars from online companies with few overheads has seriously undercut the retail car showroom. Their only comeback is whether it’s safe in making large internet purchases, but as people get used to the internet, this… Continue reading →

Have you done my Powerpoint slides?

powerpoint slidesIt’s coming up to that time again – the quarterly presentation to the investors. For my client this involves updating the projects, reworking a financial forecast and preparing powerpoint slides.

He has to present it in his own style to put his point across. Maybe it’s for additional investment, or approval of a new project. Or giving bad news about a downgrade of the forecast.

Yet the content is cobbled… Continue reading →

Use a Graduate to Get Out of your Rut

Get Out of your RutVolumes increase and there are not enough hours in the day to do it. Day after day. Sounds like you need to get out of your rut.

Perhaps time to take a step back. Maybe you’re working in the business too much rather than on the business?

Once you’ve recognised the need to take action to get out of your rut, the next question is how to resolve it?

Where… Continue reading →

Postcard from Morocco – keeping business simple

keeping business simpleI’ve recently returned from a two week holiday in Morocco. Before you think of sun and sand, we are a hyperactive family and we love the variety of doing something different every day.

We persuaded our 13 and 10 year old children to climb the highest mountain in north Africa, Jebel Toubkal at 4167 metres, though we hadn’t banked on camping in a snowstorm. We also made it to the… Continue reading →

5 Ways a Graduate can Help your Sales Director

help your sales director

If you’re not generating as many leads or opportunities as you’d like, it may be worth considering help of a different kind.

A graduate could help your Sales Director by approaching their problems from a different angle. Perhaps they help to focus on customer analysis.

Maybe your company isn’t up to date with technology; using a single business system where all staff use the same data which can be drilled… Continue reading →

Adopt the “That’ll Do” Principle

That'll do

The “that’ll do” principle is all about meeting 80 to 90% of the needs at a fraction of the cost of delivering the full 100%. It applies to the mentored graduate projects I run.

Why spend time forecasting?

Forecasts are overrated. To do an accurate one takes a lot of time. You surely have enough knowledge of the business to adopt the “that’ll do” principle and knock it up in… Continue reading →

Book Review – ReWork by Jason Fried

ReWorkReWork by Jason Fried is all about modern business practices. How to work smarter with less. How to get more from your people.

I knew I’d like the book and I wasn’t disappointed.

His company, 37 Signals has created Basecamp the project management tool my graduates use on client projects. I also use HighriseHQ as my Contact Management solution.

It is very easy to read, divided into small sections each… Continue reading →

Tracking Britain’s Most Brutal Race

trackingThe Spine, Britain’s most brutal race took place recently. a continuous run within 7 days along the 268 mile Pennine Way. The competitors had to cope with wind, snow, plenty of rain and mist as well as lethal icy paving. The worst part was sleep deprivation. Only 30 completed out of 75 starters.

A lot of the time they were travelling through the night. One competitor covered 258 miles… Continue reading →

8 Sales Tests for your Website

sales tests for your website

As we approach Christmas, it’s a good time to reflect on the business and plan for 2014. Ideas that have been suppressed whilst doing the day to day work come to the fore. It may involve getting new business, changing direction, developing new services.

Generally its a worthwhile time to review the website to make sure it still targets the right audience and clearly defines the services or products you… Continue reading →

Graduate Business Academy Workshop – Did they Shape up?

Business AcademyI’ve recently completed the BiY Grad Business Academy workshop to prepare 12 graduates for working in a small business. What I found was an unexpected depth of talent and skill.

The 12 graduates at the Business Academy were keen to contribute & open to new ideas. The resultant business cases were of a quality I’d be happy to use to present to a business owner.

We had two groups of… Continue reading →