martyn

Adopt the “That’ll Do” Principle

That'll do

The “that’ll do” principle is all about meeting 80 to 90% of the needs at a fraction of the cost of delivering the full 100%. It applies to the mentored graduate projects I run.

Why spend time forecasting?

Forecasts are overrated. To do an accurate one takes a lot of time. You surely have enough knowledge of the business to adopt the “that’ll do” principle and knock it up in… Continue reading →

Forget the Grades – find a Graduate fitting your Culture

graduate fitting your cultureForget the grades. It’s a formulaic approach recruiters take with large companies. Surely for your small company you should find a graduate fitting your culture?

Smaller owner managed businesses have a unique culture. This is heavily influenced by you, the owner. It is an extension of the way you like to work, your skills & experience and your interests.

Your staff have moulded they way they operate to fit within… Continue reading →

Make Decisions Small and Regular

make decisions smallSmall businesses are quick on their feet and can make decisions small and regular. It’s a big advantage you hold over larger organisations who have long drawn out decision making processes.

What may take them weeks to act on, can be done immediately by a smaller company.

Taking big decisions adds risk, slows down activity and reduces flexibility. Save it until you’re larger.

This may sound like I’m a bit… Continue reading →

Book Review – ReWork by Jason Fried

ReWorkReWork by Jason Fried is all about modern business practices. How to work smarter with less. How to get more from your people.

I knew I’d like the book and I wasn’t disappointed.

His company, 37 Signals has created Basecamp the project management tool my graduates use on client projects. I also use HighriseHQ as my Contact Management solution.

It is very easy to read, divided into small sections each… Continue reading →

Getting Loyalty from Graduates

Loyalty from GraduatesThere’s this idea that getting loyalty from graduates in smaller businesses is difficult. It’s seen by some as a reason not to take on a graduate.

I’ll seek to challenge that view and in doing so perhaps also provoke some thought on the flexibility of working full or part time and the choice of employed v contracted.

Job for Life

a job for life is a thing of the past… Continue reading →

Tracking Britain’s Most Brutal Race

trackingThe Spine, Britain’s most brutal race took place recently. a continuous run within 7 days along the 268 mile Pennine Way. The competitors had to cope with wind, snow, plenty of rain and mist as well as lethal icy paving. The worst part was sleep deprivation. Only 30 completed out of 75 starters.

A lot of the time they were travelling through the night. One competitor covered 258 miles… Continue reading →

9 Ways of Being More Attractive to Graduates than Corporates

more attractive to graduates than corporatesNow the career fairs are over for another year, it’s perhaps a good time to reflect on why smaller dynamic businesses are more attractive to graduates than corporates when starting their careers.

The majority of graduates would be happy to work in a smaller dynamic business. Which is just as well because only 10% get jobs with the corporates who heavily market themselves each year at the University career fairs.… Continue reading →

8 Sales Tests for your Website

sales tests for your website

As we approach Christmas, it’s a good time to reflect on the business and plan for 2014. Ideas that have been suppressed whilst doing the day to day work come to the fore. It may involve getting new business, changing direction, developing new services.

Generally its a worthwhile time to review the website to make sure it still targets the right audience and clearly defines the services or products you… Continue reading →

Employing a Graduate – 6 Things to Consider

employing a graduate
Have you ever considered employing a graduate? Apart from the time it takes to source a decent one, there’s the risk of them not working out.

Yesterday I met a friend who has recently employed 5 young animators working on a big media project. He’s working 7 days a week to meet the deadlines so has little spare time.

If one of the graduates does not pull his or her… Continue reading →

BiY Grad Business Academy Survey Results

grad business academy

In partnership with Business in Yorkshire (BiY), we have put 12 graduates through a rigorous 3 part workshop to get them “business ready” to work in smaller dynamic businesses.

I have been pleasantly surprised at the quality of their contributions. Plenty of creative thought, joined up thinking and practical suggestions.

The final stage will be an event on 5th December. We will bring the graduates together with owners interested… Continue reading →